Shur Strike offers anglers a broad range of freshwater fishing lures and accessories. We create premium tackle for all freshwater needs.

Shur Strike was founded to provide the freshwater fishing market with reliable, quality products at an incredible value. We are the makers of premium tackle for all of your freshwater needs. Whether targeting panfish, trout, walleye, Muskie, northern pike or bass, Shure Strike products can help anglers be more successful. From the best designs, colors, materials, and construction, you will find Shur Strike to be the most productive lures of their kind—at a great value.

As avid fishermen and -women, we build products that we want to use every day. We also work with some of the most experienced fishing guides and tournament anglers to help us concept, create and test products. We are always searching for innovative ways to help you catch more fish. Look for Shur Strike at your favorite tackle shop or retailer.